The core of the idea is a fast food chain that sells exclusively healthy food. Whereas most fast food focuses on: fast, cheap, tasty the focus would instead be on: fast, cheap, healthy. The primary consideration for “healthy” will be low calorie, although balanced nutrition and all that good stuff won’t be avoided. Rights to use the brand and formulas for most major weight loss programs will be purchased, so the menu can have weight watcher points, a south beach diet section and things along those lines.
One obvious objection is that fast food places have tried healthy menus and they flop. I’d speculate that the two problems are that people get tempted by the unhealthy food, and that they aren’t sure if they can trust them (one of McDonald’s salads had more fat than the Big Mac). The chain would make all nutritional information about all menu option readily available in easy to understand formats.
Another objection would be that Subway is already doing this. I agree, and the approach would be somewhat like Subway’s “eat here every day until you’re thin” Jared idea. The thing is that there’d be more variety than Subway (not just subs) and Subway again has the unhealthy menu options as well (such as their meatball, tuna melt or pizza subs).
A friend of mine is a vegetarian, and he can usually find something at most restaurants that he can eat, but when we go to a vegetarian restaurant, he loves it because he suddenly has a full menu to choose from. That would be the idea behind this restaurant, instead of just serving “Diet Coke” along with the other pops (or soda for the Americans), it would be a choice of 6 different kinds of diet pop. Instead of 6 styles of healthy subs, it would be 25 different options of all different kinds of food, some appropriate for different meals (such as breakfast), all in different styles. There’s value in offering a wide assortment of fringe options.
Where possible, if it could be healthy and tasty that’d obviously be ideal. Some things like hot sauce or salsa are yummy and low calorie.
Menu plans could be offered, showing different different meal options and how many calories they’d add up to daily (and perhaps even suggesting late night snacks that could complement them).
Beyond the menu, the store could offer a “lifestyle”. Perhaps have pictures on the wall of regulars who have met some weight loss goals. Perhaps make space available for Weight Watchers meetings or other groups. Perhaps have invited speakers come and talk about diet, exercise and nutrition.
For this post, or any other of the wacky business ideas I post, obviously I’m releasing any ownership claims I may have over these ideas. If you like something I post and feel like you can make money from it, please feel free to do so! Let me know when you’re opening and we’ll do a post on it to give you some free advertising.